Visionarymarketing.com has published texts and information about ICT marketing since early 1996. The Marketing & Innovation blog is a complement to the Visionary Marketing website. Its aim is to publish shorter articles about topics pertinent to marketing and innovation, be it innovation process, new product and service creation or marketing innovation per se.
Below are the biographies of our contributors. Should you want to joint that club, feel free to ask by writing to nospamform - at - visionarymarketing - dot - com
Over the past 15 years, Christian Smagg has specialised in the recommendation and implementation of integrated marketing programs & infrastructures as well as the development and execution of major go-to-market strategies for a broad variety of global corporations in the technology, Internet & telecommunications industries in both Europe and Asia Pacific. Christian holds a Master Degree in Business Administration (DEA & DESS) majoring in Marketing and Direct Marketing from the Lille Business Administration School (France). For further information and contact details, please visit SaaStream.com
M. H. “Mac” McIntosh is a leading business-to-business sales and marketing consultant and speaker. Mac specializes in helping companies with lead generation to drive leads and sales. For more ideas on what’s working now, sign up for his free Sales Lead Report® and newsletter at www.sales- lead-experts.com. Mac is a regular contributor and the international salesforce management expert of http://visionarymarketing.com
Lee Schlenker is Professor of Information Systems at EM LYON. Recipient of the EDSF prize for the use of technology in teaching, he currently teaches various graduate and management education courses (BPI, ERP, SCM…) in England, Finland, France, Italy and the Netherlands. He has directed consulting engagements and led corporate training workshops for firms including Apple, Ernst & Young, France Telecom, IBM, Microsoft, Oracle and SAP in the manufacturing, telecommunications, public works and service industries. For the European Community, Dr. SCHLENKER has co-managed the eXel project on Management Education and TBP ITN MED projects, as well as the ESIS II survey. His blog on business value is available at http://leeschlenker.typepad.com/
Serial intrapreneur Yann Gourvennec has dealt with Marketing and innovation for 20 years. He created the Visionary Marketing.com website in 1996, which he has maintained and animated ever since. Yann has a 20+ year international experience in the fields of marketing, business development, Internet and e-business, strategy, product/services marketing as well as team management (direct and cross-organisational) in complex international environments, especially in the UK, Continental Europe and the middle-East. His contact details and resume can be found at http://visionarymarketing.com/engcv.html.
September 18, 2006 at 8:16 pm
Hello Yann:
I wanted to share with you some news about an innovation e-book I just finished. It is called Innovation Strategies. This book covers the innovation strategies of companies that were mentioned in a BusinessWeek article (April 24, 2006). BW nominated these companies as “the world’s most innovative companies”.
I took the role of an industrial archeologists and started looking at the artifacts and other sources of information about the companies to read the qualities that may have encouraged someone to nominate these companieas as the “most innovative”.
The result is this 160page e-book that looks at the strategies, methods and products of: IDEO, Philips, Samsung, Target, eBay, Nokia, IKEA, Virgin, GE, P&G, Gillette, Dell, Toyota and Apple.
This book uses a cross-disciplinary perspective to analyze the companies and products: including user experience design, human factors, art, marketing, branding, etc
You can download a copy of the Samsung chapter and read a bit more about this book here:
http://uxdtools.com/books_2006/book_innov_001.html
.
April 23, 2008 at 9:10 pm
With your focus on creativity, and your blog, you might like to see a copy of Jack’s Notebook by Gregg Fraley. It’s a business novel about Creative Problem Solving.
A little about the book and author: Jack’s Notebook depicts the story of down-and-out 20-something, Jack Huber, as he embarks on a journey of self-realization and life change. Jack’s mentor and guide on his internal expedition is Manny Gibran, a creativity consultant and expert in a process known as Creative Problem Solving. After a brief yet informative tutorial in the practices of CPS, Jack finds himself quitting his dead-end part time jobs, following his lifelong dream of opening up his own photography business, and, as an added yet unexpected bonus, falling in love. Jack even manages to solve a mystery and save his damsel in distress along the way.
About the author: Gregg Fraley works as an innovation consultant to Fortune 500 companies and does keynote speeches and workshops on creative thinking, innovation, problem solving, and new-product development. He is a partner in The Innovise Guys, an innovation and entertainment podcast. Fraley is a board member of the Creative Education Foundation (CEF), and he teaches creative problem solving at CEF’s annual Creative Problem Solving Institute (CPSI). He is also a professional member of the National Speakers Association (USA). Learn more at http://www.greggfraley.com/.