Visionarymarketing.com has published texts and information about ICT marketing since early 1996. The Marketing & Innovation blog is a complement to the Visionary Marketing website. Its aim is to publish shorter articles about topics pertinent to marketing and innovation, be it innovation process, new product and service creation or marketing innovation per se.
Serial intrapreneur Yann Gourvennec has dealt with Marketing and innovation for 20 years. He created the Visionary Marketing.com website in 1996, which he has maintained and animated ever since. Yann has a 20+ year international experience in the fields of marketing, business development, Internet and e-business, strategy, product/services marketing as well as team management (direct and cross-organisational) in complex international environments, especially in the UK, Continental Europe and the middle-East. His contact details and resume can be found at http://visionarymarketing.com/engcv.html.
Occasionally, Visionary marketing welcomes a few guest bloggers and you are more than welcome to submit your contributions.
September 18th, 2006 at 8:16 pm
Hello Yann:
I wanted to share with you some news about an innovation e-book I just finished. It is called Innovation Strategies. This book covers the innovation strategies of companies that were mentioned in a BusinessWeek article (April 24, 2006). BW nominated these companies as “the world’s most innovative companies”.
I took the role of an industrial archeologists and started looking at the artifacts and other sources of information about the companies to read the qualities that may have encouraged someone to nominate these companieas as the “most innovative”.
The result is this 160page e-book that looks at the strategies, methods and products of: IDEO, Philips, Samsung, Target, eBay, Nokia, IKEA, Virgin, GE, P&G, Gillette, Dell, Toyota and Apple.
This book uses a cross-disciplinary perspective to analyze the companies and products: including user experience design, human factors, art, marketing, branding, etc
You can download a copy of the Samsung chapter and read a bit more about this book here:
http://uxdtools.com/books_2006/book_innov_001.html
.
April 23rd, 2008 at 9:10 pm
With your focus on creativity, and your blog, you might like to see a copy of Jack’s Notebook by Gregg Fraley. It’s a business novel about Creative Problem Solving.
A little about the book and author: Jack’s Notebook depicts the story of down-and-out 20-something, Jack Huber, as he embarks on a journey of self-realization and life change. Jack’s mentor and guide on his internal expedition is Manny Gibran, a creativity consultant and expert in a process known as Creative Problem Solving. After a brief yet informative tutorial in the practices of CPS, Jack finds himself quitting his dead-end part time jobs, following his lifelong dream of opening up his own photography business, and, as an added yet unexpected bonus, falling in love. Jack even manages to solve a mystery and save his damsel in distress along the way.
About the author: Gregg Fraley works as an innovation consultant to Fortune 500 companies and does keynote speeches and workshops on creative thinking, innovation, problem solving, and new-product development. He is a partner in The Innovise Guys, an innovation and entertainment podcast. Fraley is a board member of the Creative Education Foundation (CEF), and he teaches creative problem solving at CEF’s annual Creative Problem Solving Institute (CPSI). He is also a professional member of the National Speakers Association (USA). Learn more at http://www.greggfraley.com/.
October 21st, 2008 at 2:42 pm
There are different ways to market a product or service on the web. However,the bottom line of any new product marketing strategy is to make targeted clients or customers visit or at least stumble the site that is being promoted. Online marketing can be done through emails, blogs, online advertisements, back linking, and other SEO techniques.
October 22nd, 2008 at 2:31 pm
There are different ways to market a product or service on the web. However,the bottom line of any new product marketing strategy is to make targeted clients or customers visit or at least stumble the site that is being promoted. Online marketing can be done through emails, blogs, online advertisements, back linking, and other SEO techniques.
http://www.ultimate-internet-marketing.com
October 24th, 2008 at 7:15 am
Very interesting content guys. I’ll be back to look again. I’d also like to add you to the links on my blog.
Take a look at it–Right Brain/Left Brain Marketing–when you get a chance.
http://rblb.wordpress.com
Cheers,
Barry
September 11th, 2012 at 4:39 pm
Bonjour,
Journaliste pour DECIDEURSTV, je me permets de vous contacter dans le cadre du lancement du Club des Décideurs de la Relation Client, le 25 septembre prochain. Ce Club a été fondé par DECIDEURS TV, La Poste, Easiware et Diabolocom.
Chaque mois, nous produisons pour les formats vidéos, un plateau, une infographie et un reportage sur un thème relatif à la Relation Client. Pour les formats écrits, nous aurons un sondage, une fiche pratique et des avis d’experts.
Je vous invite à regarder une de nos émissions en cliquant ici
Votre profil et votre expertise étant en adéquation avec les thèmes abordés dans nos émissions, je vous sollicite pour savoir si vous pouviez, dans la mesure du possible, écrire un court article, un édito sur le Social CRM BtoB ou le Social CRM BtoC. Il sera classé dans la catégorie avis d’experts. Rien ne vous empêche de reprendre un article déjà publié. Par ailleurs, vous êtes libre de l’angle à adopter par rapport à ces problématiques.
D’autre part, nous avons une section Who’s who dans laquelle nous répertorions les acteurs essentiels de la RC. Si vous l’acceptiez, pourriez-vous répondre brièvement aux questions ci-dessous, nous envoyer un court CV et ainsi figurer dans notre Who’s who des décideurs?
1 – Quels éléments de la Relation Client vous ont séduit au point d’en faire votre métier ?
2 – Quels éléments, selon vous, ont le plus marqué la Relation Client ces dernières années ?
3 – Selon vous, quelle marque a réinventé la Relation Client depuis 2000 ?
4 – Quelles sont, selon vous, les grandes tendances à venir de la Relation Client ?
5 – Qu’attendez-vous du Club des Décideurs de la Relation Client ?
Je reste à votre disposition pour toutes informations supplémentaires.
Bien cordialement,
–
notre carte de visite vidéo
Alizée Divialle
Journaliste
01.40.13.43.17
redaction@decideurstv.com
33 rue des Jeûneurs 75002 Paris
DECIDEURS TV