Comments on: scenarios for the future of social media – #blogbus http://visionarymarketing.wordpress.com/2012/09/27/scenarios-for-the-future-of-social-mediablogbus/ about marketing, strategy, innovation & social media Wed, 10 Apr 2013 23:37:15 +0000 hourly 1 http://wordpress.com/ By: soappco http://visionarymarketing.wordpress.com/2012/09/27/scenarios-for-the-future-of-social-mediablogbus/#comment-7848 Sun, 30 Sep 2012 16:18:47 +0000 https://visionarymarketing.wordpress.com/?p=3123#comment-7848 My pleasure, your blog was spot on . Having been a pioneer myself in consumer centric marketing for 25 years ,I understand the value of crafting relevant marketing. My company worked with Fortune 500′s using Big Data and advanced Analytics to optimize ROMI. I formed the company in 1988 as a Direct Marketing boutique, serving the industry mostly as a production management expert. As we grew it became quite obvious that
in order to optimize DM we needed to control the Data end of the equation. As such we began a journey that lasted two decades ~ Our mantra was regardless of channel relevance always wins. We were able to reduce marketing costs and increase results. The efficiency of consumer relevance was astounding.
And now ,after selling my first company in 2010, I am taking this same strategy to the Smart Mobile ecosystem. Using consumer behavioral data, preferences and self reported ( reviews and surveys) data, we create innovative strategic solutions that educate, inform and deliver relevant content to consumers via Mobile Apps that are integrated with Social Communities. I find that once again relevance, respect and best offer pay the highest dividends in optimizing share of customer, customer advocacy and customer LTV.

Thanks again for your blog. Looking forward to creating my own blog with the new company.

Best,
Jeff Battin
Founder and President
The Soapp Co
http://www.soapp.co

]]> By: visionarymarketing http://visionarymarketing.wordpress.com/2012/09/27/scenarios-for-the-future-of-social-mediablogbus/#comment-7847 Sun, 30 Sep 2012 09:00:34 +0000 https://visionarymarketing.wordpress.com/?p=3123#comment-7847 Thank you so much for reblogging this piece.
Best

]]> By: soappco http://visionarymarketing.wordpress.com/2012/09/27/scenarios-for-the-future-of-social-mediablogbus/#comment-7845 Sat, 29 Sep 2012 16:34:41 +0000 https://visionarymarketing.wordpress.com/?p=3123#comment-7845 Reblogged this on soappco's Blog and commented:
The future of Social Media and the role that smart device technology plays in it it is fascinating. As consumers become the center of each brands universe, we will begin to see innovation in the way brands communicate with relevance to their precious assets. An asset that was once controlled by the brand is now controlled by us …the consuming public.

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