For those who don’t know yet, I (as Director, Web & Social Media at Orange), I will be part of the Silicon Valley Blogger Bus Tour 2012, which will take place in September (17-22) as a blogger … and the organiser of that tour. Here is my take on why I am participating and what I am expecting to do/see there:
The way I look at the Silicon Valley Blogger Bus tour 2012 is actually two-fold. On the one hand I’m also a blogger, I’ve been writing on the Internet for 17 years on visionarymarketing.com, live.orange.com and the Orange Business Services blogs (which I created in 2008).
The way I look at this is how innovation happens in the Valley at the moment. Much has been talked about what’s happening in the Valley right now. Some like Steve Blank have even ventured to say that all the money and innovation was being pumped up by Facebook and their friends, and I think to a certain level this has been overstated.
So this is what I’m interested in: I want to understand how innovation is thriving beyond Facebook, Twitter and Google, which are the over-hyped companies. I want to see something else.
I also want to see how this innovation is thriving through the eyes of my colleagues from around the world so I think a lot of background is going to be thrown into that.