today’s selection is…
Edouard Austin’s post on my Live.Orange.com blog in which Thomas Gensemer explains how he helped Barack Obama in the 2008 US Presidential campaign
In 2008, Thomas Gensemer, CEO of Blue State Digital, was in charge of the digital campaign for Barack Obama during the presidential election in the United States.
This year, he is once again involved in the campaign, but before the hard part begins, Thomas paid a visit to the Orange headquarters in Paris to explain how the social web can help with modern day politics, and how these skills could be applied to the corporate world. In the last ten years, the rapid growth of digital has given politicians new and more efficient tools to reach and connect with voters.
>> read on at live.orange.com
April 13th, 2012 at 11:23 am
Si Bush fils avait accéder à la présidence grâce au storytelling, Obama l’a fait grâce au Personal Branding et qui dit PB dit Social Media.