Today’s selection is …
My 2 cents on the future of Social Media for enterprises after 5 years of field practice as Director of Digital Media at Orange Business Services and – more recently – the Orange group. All of this courtesy of Bob Pearson on the Pre Commerce blog. I will soon expatiate on these views in order to prepare for an upcoming event organised by usefulsocialmedia, which is due to take place in London on that subject.
Yann Gourvennec, Director of Digital and Social Media, Orange Group – “The end of social media … as we knew it”
Change is happening now. Four to five years of social media practice in the enterprise world have shown us that the social web is pertinent to business and – when used properly – it can enhance our online and even offline reputations. Yet, so many years later, social media can no longer be considered an “innovation”. We need to structure our initiatives if we want to get through the rough patches ahead and thrive beyond 2012. This implies that those who haven’t done so already cease to use social media as a standalone or lame advertising practice but integrate it into their core activities. For example, start with these good old websites of ours which need to be made social. I don’t believe that the Web is dead, but it is certainly being turned into something new, more interactive and more social, which encompasses social media; not the other way round. And it’s happening today.