Tara Hunt (pic Lane Hartwell, all rights reserved)

Tara Hunt (pic Lane Hartwell, all rights reserved)

Tara Hunt is a name that means a lot to Social Media experts but not only. Enterprise marketers are also – or should be – familiar with her earlier attempts at promoting a new form of marketing philosophy entitled Pinko Marketing, the aim of which was to prolong the work that had been initiated by the cluetrain manifesto team at the end of the 1990’s.

Beside her involvement in Barcamp and the coworking project, the San Francisco-based Canadian online marketer has got back to writing a new book The Whuffie Factor which is now available in the UK. I have asked Tara to present her new opus to our BNET readers in this interview.

Read on at http://blogs.orange-business.com