In this article we’ll describe the take aways from John Earnhardt’s
presentation at BlogWell (http://www.gaspedal.com/blogwell) about the development of Corporate WebTVs and Vlogging and I will also establish a comparison – in part two of this post – with our own experience on the launch of our own WebTV at http://orange-business.tv
Video usage on the way up
There has been a lot of talking about that for a long long time, and by dint of spreading the self-fulfilling prophecy we are now witnessing an incredible development of video usage on the Internet. I am not afraid
to say now that WebTVs and videos in general are an absolute must-have for website owners. And it’s not just about YouTube and other social media websites. Of course videos are used and disseminated through this kind of websites. But there are also private WebTVs being set up by enterprises and there are good reasons for this. Big logos are now using this new means of communications to send more direct messages, less top-down, easier to record and understand.
Cisco’s John Earnhardt who was speaking at the BlogWell (http://www.gaspedal.com/blogwell) conference at the end of October 2008 in San Jose, California (BlogWell was an event organised by GasPedal, Andy Sernovitz’s company, and took place at the conference centre of San Jose on October 28, 2008. Andy Sernovitz is also the author of Word-of-mouth Marketing: http://www.wordofmouthbook.com)
praised this new medium quite extensively and gave us insight as to how Cisco is making the most of its use. John is in charge of multimedia on behalf of the American equipment manufacturer.