Social media landscape - Fredcavazza.net
Fred Cavazza, one of our most influential Gallic web experts has an interesting story in English about the fact that the 2.0 phrase – originally coined by O’Reilly in 2004 – has been oversold and is now slowly but surely replaced by another buzz word, i.e. ‘Social Media’. Sure enough, I can hear here and there that such association is being renamed… now I understand everything.
Rest assured, the web is not bound to disappear, let alone its ability to bring people together to collaborate/cooperate. This is indeed the gist of the demonstration which is part of my lecture on collaboration, collaboration tools and their market at the Paris Graduate School of Management. And likewise, blogs will not disappear. The buzz may thin out a little, but not the aim, and not the power of words either (I hear/read here and there that video will replace the printed word, and this is really ludicrous)
At the end of the day, one may wonder whether 2.0, 3.0 and other social media concepts are not killing Aesop’s goose which laid the gloden eggs. Can’t we just go ahead and do it and forget about the concept machine for a while? After all, reality will catch up one day, sooner or later, and good concepts and bad concepts will be sorted out by themselves.
The Web – in its entirety – and with its tendency to reinvent itself in a cyclical fashion is here to stay and it has been collaborative from day one. Other concepts may go. But do they only matter?!
June 9, 2008 at 1:23 pm
Couldn’t agree more that good concepts and bad concepts will sort themselves out. Regardless of what we call anything – what’s happening on the web right now is the foundation for the future.
June 9, 2008 at 1:36 pm
words of wisdom my friend
June 14, 2008 at 1:24 pm
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June 25, 2008 at 5:17 pm
The web is an ecosystem for concepts : 2.0, 3.0 and next paradigms are signals explaining that concepts may evolute quickly.
I’m really excited that web is now coming on its paramount definition of social media. Information has never been so transparent and dense (on the web!), and that’s a part because of blogs culture. Blogs save and regenerate something (the 1.0) who was going to become only another advertising support. 2.0 services excited this revolution, and social is now the time to build the rules of an… innocent… public media.
And that’s why it’s so empowering to be and live this revolution, I didn’t do 68 but I will be in 08′
December 17, 2008 at 8:59 am
[...] que beaucoup comme Francis Pisani ou le G9+ – à commencer par moi même qui ai relayé ce débat initié par Frédéric Cavazza il y a 6 mois – se demandent si le 2.0 n’est pas mort, les [...]
January 30, 2009 at 8:22 am
[...] capitale pour les entreprises qui doivent se lancer dans une initiative de Web 2.0 alias «médias sociaux» (*), si l’on désire employer cette nouvelle [...]
March 4, 2009 at 8:06 am
[...] Pour moi, le « social media » c’est l’accélérateur social de l’Internet, avec la mise en relation d’individus dont les centres d’intérêt sont communs et qui construisent le web ensemble. Ce peut être des blogueurs qui expriment des opinions et qui initient des débats sur Internet, voire qui font avancer la connaissance, ou des membres de projets qui font avancer leurs rêves ensemble et leur donnent vie en ligne, des consommateurs qui réagissent ou transforment des produits, des innovateurs qui – au sein d’une communauté de partage d’innovation ouverte – inventent le futur ensemble, des artistes qui créent en temps réel etc. La liste est infinie car nous venons juste de découvrir ce qui était possible. L’outil est là, les consciences sont éveillées, le futur peut enfin commencer. En soi, ceci n’est d’ailleurs pas révolutionnaire, mais une évolution du web due à la maturité des technologies et des usages, qui rendent les choses possibles. Grâce à cette conjonction de facteurs, le Web peut prendre ainsi un essor bien supérieur à celui imaginé dans la décennie précédente. Ma seule réserve porte sur le terme même de « Social Media » qui me paraît peu attractif et enfin intraduisible. Je me suis maintes fois exprimé sur ce sujet sur mes blogs et notamment http://visionarymarketing.wordpress.com. Voir notamment l’article http://visionarymarketing.wordpress.com/2008/06/09/social-media/ [...]
May 11, 2009 at 5:48 am
[...] 2.0 is dead, long live Social Media [...]