December 28, 2007
the new French Cuisine of innovation is ready to be served
Posted by visionarymarketing under CRm, Corporate Innovation, Innovation, Internet, Marketing books, blogosphere, books, collaboration, consumer behaviour, creativity, ideation, imagination, joint innovation, joint innovation program, marketing, marketing 2.0, networking, new product development, social networks, vision, web2.0, wiki, wikinomics, wikipedia | Tags: Brice Auckenthaler, Experts-consulting, French Innovation, imagination 3.0, innovation from the outside in, open innovation |
As I explained in a previous post on his blog, my gifts for the New Year is now available for download at www.visionarymarketing.com. Here is the introductory text again for those who have missed the previous entry.
“If you have always wanted to know everything about innovation but were too afraid to ask, rest assured because Visionary Marketing will bring this information to you in a few days.
Our good friend Brice Auckenthaler (founder and general manager of Experts-Consulting, a leading edge Innovation Consultancy group based in Paris, France) has been kind enough to let us publish the first few sheets from his brand new book to come: Imagination 3.0. Although the official release of Imagination 3.0 will take place in late January, you will be able to read and download the first few pages of this new unmissable opus in a few days from now.
Brice is undoubtedly our best expert in innovation and his and his team’s ability cover the entire spectrum of innovation, from creativity to making the rubber meet the road. Their references encompass major players as Nestlé and Thalys, Maserati, Mc Donald’s, Ferrari, Kraft, Coca Cola, Société Générale and others. Their footprint is International (Europe, USA, Asia, South America, China, Australia etc.) and their teams multi-cultural. Their capabilities extend from benchmarking, interviews and research, scenario planning [brand architecture and brand stretching], to brand & innovation committees on the new brand assets, new initiatives for product launches.”
access the online section of visionarymarketing dedicated to Brice’s new opus
March 31, 2008 at 12:22 pm
De Rechter Stratumseind
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