June 22, 2007
how to create the devil of a web 2.0 community ?!
Posted by visionarymarketing under Internet, collaboration, marketing, marketing 2.0, social networks, web2.0, wikinomics
Q: How can an e-commerce website create a huge community in no time?
A: By launching a dynamic sales club web site opened to members only and also by telling them a nice story.
“Vente du Diable” is a French e-commerce website which claims it has attracted over 57,000 members in the space of just three months. Cédric Giorgi (a young Marketing manager in charge of strategy in a mobile startup to be) analyses the success of that website and tells us all about their secret for building a community that fast.
- access the ‘vente-du-diable‘ business-case in pdf format by Cédric Giorgi [En]
June 22, 2007 at 5:44 am
how to create the devil of a web 2.0 community ?! « Marketing & Innovation
Q: How can an e-commerce website create a huge community in no time?
A: By launching a dynamic sales club web site opened to members only and also by telling them a nice story.