Reynold D’Sylva (who was kind enough to add a comment on one of these pages) has created an Innovation Toolbox which is available on Squidoo (http://www.squidoo.com/snakecoffee/) . I recommend the Ideo Deep dive video from ABC (it’s an excerpt only but the entire video is really great. Should anyone spot it on Youtube or other, please send us a comment).
September 11, 2006
September 11, 2006 at 4:18 pm
Hi Yann,
I bought the Deep Dive DVD from ABC’s website but didn’t realize that it was an excerpt. It seems fairly comprehensive. Are you sure it’s not complete?
If you liked the Deep Dive, you may also find Discovery Channel’s documentary on the creation of Harley Davidson’s V-Rod to be useful and interesting. Two scenes stick in my mind – one where the bike is surrounded by a hundred microphones from all directions to ensure that its engine is tuned to produce the trademarked “Harley” sound and a two-person committee which chose the name “V-Rod” in true Harley style.
Cheers,
Reynold
September 12, 2006 at 6:56 am
Hi Reynold,
I don’t know about the DVD but I saw the video projected by some IMD professor (name escapes me) at one of Cisco’s Trusted Advisor Club sessions in London at the end of last year. He showed the whole process of creating the shopping cart from cradle to grave. I thought it was brilliant yet I wondered why this “perfect” shopping cart was so hard to trace in shopping malls and hyper/supermarkets (at least in Europe). For instance, I visited the Metro/Extra “shop of the future” in the outskirts of Düsseldorf (Ger) bearly a year ago and I remember seeing the digital shopping assistants but not the shopping carts. Is this another example that brilliant ideas don’t always sell? Or is it an opportunity for a superior businessman to sell new shopping carts to these stores? Maybe there is a business to be started here who knows? I didn’t know about the Harley example. Will have a look asap. Thanks again for the comment.
K Rgds,
Yann